
While the world turns its eyes on a boob tube watching our fellowmen drowned and helpless at the helm of typhoon Ondoy (Ketsana), who haven't thought that the online and mobile community would initiate a massive campaign to deliver its message across the global community inspite of failed telecommunication, electricity and disaster preparedness.
Shout for HELP! rung across the web via the power of social network facilities and community driven new sites. Mobile micro-blogging through Twitter intensified as text messages flooded the world's texting capital. In times of disaster, the Filipino community learned to act collectively and actively while delivering their messages accurately in real time more than our old media has achieved. Through this, Filipinos started again in pionering Participatory Urbanism.
YouTube becomes their own television, Flickr becomes their eyes on actual images while Twitter, Plurk , Ping.fm and Facebook becomes their news on demand updater- all powered by ordinary citizen like you. In the Philippines scenario, a new media news site like the Philippine Online Chronicles (POC) delivered its news via an online platform updated by online contributors. It updated the public on latest news gathering being done by the local media. The site demonstrates how to harness the power of the web and collectively gather all valuable information to inform the public in one site.
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